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Wednesday, June 15, 2011

H Street Summer School Starts Tomorrow

H Street Summer School is a seminar series designed for local business owners/aspiring owners to help sort through the ins and outs of running and promoting a business. Details:

I wanted to let you know that we are starting our series of FREE business education seminars and how to clinics (including sign language) this Thursday! Here's the schedule as it stands now. All of the classes are at the Atlas and all of them are completely free - we were awarded a grant to do these. If you're interested in attending, just shoot me an email (champs@capitolhill.org) so we can make sure we have all of the materials ready for you!

TH June 16 @ 5:30p Seminar: Do I need a business plan?
Everybody talks about it, but most business owners either don’t have a business plan or, if they do, it is collecting dust. Come to this seminar and find out what should be included in a business plan, how to use it to keep your business on track and how your plan can make you more attractive to lenders and investors.

TU June 21 @ 9:30a How To: Blogging for Business
Been thinking about starting a business blog? Or do you have one and want some ideas for how better to use it? We’ll show you how to choose the right blog platform for you, how to create and distinctive voice and relevant content that supports your brand strategy and explain how blogs can help your marketing and improve your search ranking.

TH June 30 @ 5:30p Seminar: Marketing Strategies for Small Business
In this seminar, we will explore all the elements of a comprehensive, robust marketing and advertising strategy. We will also look at approaches for creating, implementing and measuring the success of marketing initiatives. Suitable for businesses of any size, this seminar will reveal tips for simple, free things you can do to promote your business today, along with secrets for implementing and measuring the success of larger initiatives

TU July 5 @ 9:30a How To: Creating and Managing a Facebook Page
Learn all the ins and outs of effectively using Facebook for your business. You’ll learn how to:
- Set up a business Page from scratch
- Take advantage of the new Page features that were rolled out in March
- Optimize your Facebook presence, including integrating with other social media
- Analyze your Page’s success using the built-in tools for measuring activity on your Page
- Motivate your Facebook fans to become ambassadors for your brand

TH July 14 @ 5:30pm How To: Making Social Media Work: Foursquare vs. Facebook vs. Twitter vs. LinkedIn vs. blogging.
Learn about all the major social media options and how they can work for small business. We’ll talk about strategies for how to include them in your marketing plan and maximize their benefits to create or raise the profile of your brand online using these dynamic (and often free!) tools.

TU July 19 @ 9:30am Seminar: Connecting With Your Customers
Technology has changed the way your customers decide what and when to buy. Learn how the new customer decision making process works along with sales strategies for reaching them at critical points. We’ll also look at how technology has changed expectations about providing outstanding customer service and ideas for how to turn customers into evangelists for your brand.

TH July 28 @ 5:30pm How To: Setting Goals and Getting Things Done!
Move beyond your To Do List and learn techniques for setting the strategic objectives that take your business to the next level. Plus, get tips for deciding when and how to delegate tasks within your organizations, learn to recognize the signs telling you its time outsource key functions or hire staff, and ways to organize yourself and your environment to achieve sustainable success.

TU Aug 2 @ 9:30am Seminar: Hiring to Firing: Biography of an Employment Relationship
Whether you have one employee or 100 employees, you need to know your legal obligations and rights in dealing with employment relationships. Attorney James Loots will guide you through the "do's" and "don'ts" of recruiting, managing, disciplining and terminating employees so you can minimize your risk of trouble and maximize a productive workplace environment. Co-sponsored by Human OutSources, LLC.

TH Aug 11 @ 5:30pm How To: Twitter 101 and 201
For Twitter newbies, learn the basics about this popular business tool: what it is, how it is used, the language, characteristics and demographics of the tweeting community and key tweeters to follow. For the more advanced user, get tips and tricks for building your following and connecting with your audience, using hashtags, and managing your Twitter reputation.

TU Aug 16 @ 9:30am Seminar: Managing Social Media Workflow
Learn how to effectively use social media as part of your overall marketing strategy. We’ll also talk about ways to use and monitor multiple accounts, assess your social media success and show you productivity tools to keep you on top of the information wave.


ROUND 2

TH Aug 25 @ 5:30pm How To: Blogging for Business
Been thinking about starting a business blog? Or do you have one and want some ideas for how better to use it? We’ll show you how to choose the right blog platform for you, how to create and distinctive voice and relevant content that supports your brand strategy and explain how blogs can help your marketing and improve your search ranking.

TU Aug 30 @ 9:30am Seminar: Do I need a business plan?
Everybody talks about it, but most business owners either don’t have a business plan or, if they do, it is collecting dust. Come to this seminar and find out what should be included in a business plan, how to use it to keep your business on track and how your plan can make you more attractive to lenders and investors.


TH Sept 8 @ 5:30pm How To: Creating and Managing a Facebook Page
Learn all the ins and outs of effectively using Facebook for your business. You’ll learn how to:
- Set up a business Page from scratch
- Take advantage of the new Page features that were rolled out in March
- Optimize your Facebook presence, including integrating with other social media
- Analyze your Page’s success using the built-in tools for measuring activity on your Page
- Motivate your Facebook fans to become ambassadors for your brand

TH Sept 15 @ 5:30pm Seminar: Marketing Strategies for Small Business
In this seminar, we will explore all the elements of a comprehensive, robust marketing and advertising strategy. We will also look at approaches for creating, implementing and measuring the success of marketing initiatives. Suitable for businesses of any size, this seminar will reveal tips for simple, free things you can do to promote your business today, along with secrets for implementing and measuring the success of larger initiatives

TU Sept 20 @ 9:30am Seminar: Hiring to Firing: Biography of an Employment Relationship
Whether you have one employee or 100 employees, you need to know your legal obligations and rights in dealing with employment relationships. Attorney James Loots will guide you through the "do's" and "don'ts" of recruiting, managing, disciplining and terminating employees so you can minimize your risk of trouble and maximize a productive workplace environment. Co-sponsored by Human OutSources, LLC.


TU Sept 27 @ 9:30am How To: Making Social Media Work: Foursquare vs. Facebook vs. Twitter vs. LinkedIn vs. blog
Learn about all the major social media options and how they can work for small business. We’ll talk about strategies for how to include them in your marketing plan and maximize their benefits to create or raise the profile of your brand online using these dynamic (and often free!) tools.

TH Oct 6 @ 5:30pm Seminar: Connecting With Your Customers
Technology has changed the way your customers decide what and when to buy. Learn how the new customer decision making process works along with sales strategies for reaching them at critical points. We’ll also look at how technology has changed expectations about providing outstanding customer service and ideas for how to turn customers into evangelists for your brand.

TH Oct 13 @ 5:30pm Seminar: Managing Social Media Workflow
Learn how to effectively use social media as part of your overall marketing strategy. We’ll also talk about ways to use and monitor multiple accounts, assess your social media success and show you productivity tools to keep you on top of the information wave.

TU Oct 18 @ 9:30am How To: Twitter 101 and 201
For Twitter newbies, learn the basics about this popular business tool: what it is, how it is used, the language, characteristics and demographics of the tweeting community and key tweeters to follow.

For the more advanced user, get tips and tricks for building your following and connecting with your audience, using hashtags, and managing your Twitter reputation.

TU Oct 25 at 9:30am How To: Setting Goals and Getting Things Done!
Move beyond your To Do List and learn techniques for setting the strategic objectives that take your business to the next level. Plus, get tips for deciding when and how to delegate tasks within your organizations, learn to recognize the signs telling you its time outsource key functions or hire staff, and ways to organize yourself and your environment to achieve sustainable success.

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