Monday, July 11, 2011

ZestFest Returns to NoMa This Fall

ZestFest is back, bringing life and activity to NoMa’s streets and plazas with art, music and community gatherings. The event will take place throughout the NoMa neighborhood from September 27 to October 7.

The NoMa Business Improvement District, partnering with the Pink Line Project, is organizing ZestFest, an interactive two-week fall festival to activate and beautify NoMa’s public spaces. The goal is simple: fill the sidewalks with art, music, culture and unexpected activities, while beautifying and changing NoMa’s greenspaces and parks. Events typically occur at lunch-time and during the evenings to attract daytime employees and local residents; a Saturday family event is planned for October 1, and a closing event will take place October 7.

ZestFest started in fall 2010, and was a spectacular hit. “You just made my day,” squealed one woman, who happened upon salsa dancing outside an office building at First and M Streets, NE; she threw her bag down on the sidewalk and kicked up her heels for 10 minutes, then walked away to finish her lunch break with a brightened countenance.

The Pink Line Project and NoMa BID are still contacting artists, musicians and creative groups to participate in ZestFest. To find out how you can support or participate in ZestFest, contact Philippa Hughes at Pink Line Project at or (202) 489-9793.

Interested in sponsoring ZestFest? Bring an artist or musician to a NoMa sidewalk for a lunchtime concert, or sponsor a larger event like our Field Day, which will offer games for the whole family. Please contact Philippa Hughes at or (202) 489-9793.

Stay tuned for the beautification aspect of ZestFest: place branding and pocket park creation are top priorities during this event, and will ensure that ZestFest leaves a permanent mark on the neighborhood. In 2010, NoMa BID created two permanent pocket parks in the neighborhood, and this year’s changes promise to be even more exciting.

About NoMa
NoMa is a vibrant, growing neighborhood north of Union Station and the U.S. Capitol in Washington, D.C. In the last five years, private developers have invested more than $3 billion in the 35-block area covered by the NoMa BID, and have plans to develop more than 20 million square feet of office, residential, hotel, and retail space. In 2010, more than 6,000 people moved into NoMa to live or work; and eight new retailers opened for business. NoMa has 15 modes of transportation, including two Red Line Metro stops, and the best biking facilities in DC, with the only East Coast Bikestation, the 8-mile Met Branch Trail, and six Capital Bikeshare stations. NoMa is the most connected neighborhood in Washington, DC. For more information about NoMa, visit and sign up for our bimonthly newsletter. Follow us on Twitter @NoMaBID; or Facebook at

About Pink Line Project
Pink Line Project was founded by Philippa Hughes to inspire creativity in everyone, build community and connectivity, and open portals to contemporary art and culture for the culturally curious. The Pink Line website includes: (1) a consolidated and searchable calendar of all things cool and creative in DC and (2) a widely read blog that highlights the best of DC’s creative scene. The Pink Line Project has established a reputation for creating inventive and collaborative environments in which people who would not normally have the opportunity to interact with each other gather to experience art and culture in alternative and stimulating ways. Philippa has also been a leader in the creative and temporary use of vacant, urban space throughout the city. Our vision is to catalyze the culturally curious to participate, innovate, engage, and conspire with passion, awesomeness, inspiration, generosity, and ingenuity. For more information, visit

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