Taylor Gourmet has, in the past, proudly trumpeted its no mayo policy. This rubbed some patrons the wrong way, but didn't seem to hurt business. They guys at Taylor have had a change of heart, and are now happy to offer their customers mayo, spicy brown mustard, and whole wheat bread upon request. Come on, I'm not huge fan of mayo myself, but even I'm moved by the dancing Hellman's guy in the background.
Full press release:
TAYLOR GOURMET CHANGES POLICY ON CONDIMENTS
AND ADDS WHOLE-WHEAT BREAD OPTION TO MENU
“When you’re finished changing, you’re finished” - Benjamin Franklin
WASHINGTON, D.C. – Starting September 1st for the first time, all Taylor Gourmet
locations will provide a whole-wheat bread option, mayonnaise and spicy brown mustard
upon request. Hoagie lovers from D.C, Maryland and Virginia have asked for these options
since Taylor Gourmet opened its first garage door on H ST in Northeast, D.C. The two
childhood friends from Philadelphia who brought D.C the 9th Street Italian Hoagie and
Pattison Avenue decided to add the whole-wheat bread, mayonnaise and mustard options
after months of tasting and fine tuning at a secret location.
This marks the first time Taylor Gourmet will lift its moratorium on Mayonnaise & Mustard.
“Speechless”, said a smiling Casey Patten. “Whole-wheat bread, mayo and mustard are
the three things customers have asked for since day one. We have such a diverse customer
base and they’re all asking for the same thing. We were like, why wouldn’t we listen to the
Patten and Co-Owner David Mazza have also decided to roll out a “Hoagie Of The Month”
(HOTM) to be announced on the first day of each month for the remainder of 2011.
September’s HOTM will consist of Hot Navel Pastrami, Premium Domestic Swiss and Spicy
Brown Mustard. This marks the first time Taylor Gourmet will offer a condiment on a
hoagie outside of oil & vinegar.
September is National Potato Month. Fittingly, Taylor Gourmet will offer a sample of their
house made potato salad to all customers who order a hoagie from September 1st-7th.
Taylor Gourmet remains committed to offering the best hoagie on earth, period.
About Taylor Gourmet:
Longtime friends and Philadelphia area natives, Casey Patten and David Mazza, founded
Taylor Gourmet in 2008. After the two moved to Washington, D.C. in 2002, they struggled
to find an authentic hoagie that featured the quality ingredients and authenticity of the Italian
style hoagies they had come to love. They made the decision that they could create a menu
that would bring those flavors to the Nation’s capital.
For three years the two traveled, researched, and taste tested hundreds of hoagies. Soon,
they were ready to put their research into action. Casey and David began their search for a
location in 2007, focusing on opportunities available to be pioneers in the up-and-coming
H Street NE "Atlas District". Purchasing a 3-story townhouse, which had last housed a
barbershop, Casey and David’s plan was to erect an Italian hoagie shop and gourmet market
with a contemporary and industrial design. With the assistance of Georgetown designers,
Grupo7, they set to work replacing caved in ceilings and crumbling walls with materials such
as wood shipping pallets, chain link fence posts, exposed brick and hot rolled steel. They
opened up the property to the street by installing a roll up aluminum garage door, proving to
be a signature design element for Taylor Gourmet.
After construction was complete, Taylor Gourmet was born! Soon to follow were rave
reviews of the food (authentic Italian hoagies, gourmet salads, and premium side items)
and restaurant design from the likes of The Washington Post, NY Times, Travel & Leisure,
Dwell Magazine, and a host of others. After a year of successfully bringing the Philly style
hoagie to D.C., Casey and David opened the 2nd Taylor Gourmet in the new City Vista
development located at 5th and K Street N.W. Just 9 months later the 3rd Taylor Gourmet
opened in downtown Bethesda.
Casey and David are pleased to announce that the 4th Taylor Gourmet will open at 14th and
T Street NW in the fall of 2011 and a 5th location is due to open at the Mosaic development
in Merrifield, VA in the first half of 2012.