Photo courtesy of Ben Miller
The site Popularise officially launched Friday night. It's a crowdsourcing experiment from the guys at Westmill Capital. They recently acquired the autozone lot and 1351 H Street. Their hands are somewhat tied on the Autozone space (existing lease and all), but they are ready to move on 1351 H Street. The event itself was pretty damn cool. They gutted the building, but brought in couches, houseplants, and food and drink. The barebones space looked amazing. They also set up some computers, and a stage with a display screen. The computers were for attendees to suggest uses for the space through Popularise. The stage provided a setting for a sleek presentation on how the team wants to engage the community in the choice of future occupant. The existing list features some merchants who have already expressed interest. One potential candidate is a flagship store for the men's clothing line DURKL. Another option is Red Rocks Pizzeria. You can also suggest your own idea, or vote on the ideas of others.
So, what would you guys like to see at 1351? Please do submit your suggestions to Popularise. But also, what would you like to see all along the H Street Corridor (including Bladensburg Road, Benning Road, or even Florida Avenue). Special instructions for the comments on this one: Please specify if the suggestion is specifically for 1351 H Street. If it isn't, please specify the area in which you would like to see this particular business type. Bonus points if you can elaborate a bit on your proposed business, and why you think it might do well around here.