Wednesday, February 22, 2012
Courting Hipsters at 318 I Street
Image from AVA H Street's Facebook page
DCmud has an update on Avalon Bay's project at 318 I Street. The Project, AVA H Street, is set for delivery of its 140 units in December. AVA is one of Avalon Bay's three product lines, and its target audience is young renters who inhabit urban areas. You can read more about Avalon Bay's strategy in this December 2011 Wall Street Journal article (includes a picture of a completed AVA building). According to the article AVA strives to be "high energy in sound and color."
TBD also weighs in on the matter.